I’ll just point out that Dan Lyon posits as fact that “Apple’s control-freak nature” is a weakness. Control-freak does carry a negative connotation in our culture. Swap in the word perfectionist and it changes the connotation. Where is the evidence that Apple’s control-freak/perfectionist nature has hurt Apple in the market — for phones, for iPods, or for computers? “We’re going to make these decisions for you and offer a limited number of choices” is indeed the company’s philosophy. That’s called design. Apple is indeed more focused on design than its competitors. It’s also been far more successful than its competitors over the past decade, in several lucrative markets.
I don’t think you’ll be surprised when I say that a lot of people are intimidated by technology. The more decisions Apple makes for you, the less you need to worry whether you are making the right choice.See all archived log entries »