“Not what I expect to find”

This is how you know you’re hearing the report of a good scientist. Science that comes up with results that surprise the investigator is probably valid, because the self-fulfilling bias hasn’t shown up.

Part of initiating is being willing to discover the what you end up with is different from what you set out to accomplish. If you’re not willing to discover that surprise, it’s no wonder you’re afraid to start.

Starting doesn’t mean controlling. It means initiating.

— Seth Godin, Poke The Box

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